Rebrand your nonprofit - Evans Consulting Group

Is it Time to Rebrand Your Nonprofit?

Written by Guest Blogger - Judy Munroe | Posted on Sep 11, 2017

To rebrand or not to rebrand? This is the question that guest blogger and marketing guru Judy Munroe tackles in her first piece for the Evans Consulting Group blog.

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#givingtuesday heart image for fundraising firms.

#GivingTuesday: The Good, the Bad, and…the Monday Night Football?

Written by Ross Kasper | Posted on Sep 14, 2016

With the recent release of the brand new, Ross Kasper thought it was an appropriate time to remind you that it really doesn’t matter whether or not you “believe” in #GivingTuesday – all nonprofits should be participating. 

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Child with can and string phone for a non profit consult group.

Reaching Diverse Audiences is Tougher than Ever so Let’s Get Creative!

Written by Robert Evans | Posted on Sep 06, 2016

Are you sure that people are reading your emails and receiving your important messages and requests? Robert Evans contends that, in addition to expanding your horizons, it might be time to return to “Communications 101.”


This article originally appeared on
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Branding Evans Consulting Group

How to Reevaluate Your Branding

Written by Guest Blogger - Todd Von Deak | Posted on Jan 13, 2016

Guest blogger Todd Von Deak presents a useful exercise to help nonprofits examine their brand and determine if any course corrections are needed.

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#GivingTuesday: Preparing for the Homestretch

Written by Ross Kasper | Posted on Oct 23, 2015

In the third piece in a series on preparing for #GivingTuesday, Ross provides more steps organizations can take to participate in a global social media and philanthropic phenomenon. This installment focuses on implementing a communications plan, what to expect on the day itself, and how to approach follow-up.

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Media Relations 101 for Nonprofits

Written by Bryan Schwartzman | Posted on Oct 13, 2015

Many nonprofits do not have the time to devote to media relations or simply don’t know where to begin. Some nonprofit executives are wary of opening themselves up to scrutiny. But, when it comes to engaging journalists, a little bit of relationship building can go a long way. In this post, a former newspaper reporter offers some media relations tips.

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Virtual Open House: Improving Nonprofit Websites

Written by Ross Kasper | Posted on Oct 04, 2015

Some nonprofit websites are engaging and even cutting-edge. But many seem woefully behind the times. Here are some thoughts about what to look out for and how your organization can ensure that its website is serving your mission.

This article originally appeared on
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Man at a white board drawing out ideas and graphs.

How Arts Organizations Can Be Entrepreneurial

Written by Guest Blogger - Elaine Grogan Luttrull | Posted on Jul 21, 2015

The leaders of nonprofit arts and culture organizations may not think of themselves as entrepreneurs. But guest blogger Elaine Grogan Luttrull argues that arts groups must adopt the entrepreneurial spirit if they are to survive in a competitive marketplace and supplement philanthropy with earned income.

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#GivingTuesday – A Day the World Comes Together to Give

Written by Guest Blogger - Kait Sheridan | Posted on May 21, 2015

A representative of the 92Y, the organization that created #GivingTuesday, offers some advice for nonprofits on how to join the movement.

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Getting Started with #GivingTuesday

Written by Ross Kasper | Posted on May 18, 2015

In the first piece in a series on preparing for #GivingTuesday, we provide, concrete, initial steps that organizations can take to participate in a global social media and philanthropic phenomenon. 

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